our STORY
The idea for SWEL was born during a memorable surf trip to Southern California in 2019. While enjoying a meal by the ocean, three close friends, Reggie Torrefranca, Rob Sanderson, and Adam Rosinsky reflected on their experiences. Against the backdrop of the soothing sound of the waves, they discussed the challenges that many servicemen and women encounter, emphasizing the importance of positive outlets and strong support systems to enhance their lives.
August 2020
SWEL Mission One
SWEL's first mission arose from the tragic loss of a Kansas City Metro police officer, a community pillar. The founders felt compelled to support his closest friends and fellow officers by providing them an opportunity to heal in the Pacific Ocean.
October 2021
SWEL goes to the United Kingdom
SURFWELL hosted SWEL in the United Kingdom, creating a memorable and transformative experience on the Southwest Coast. This collaboration showcased the synergy between two organizations that promote health and wellness through surfing and adventure.
SURFWELL took SWEL participants surfing on the stunning Southwest Coast of the UK. They also experienced coasteering, cliff jumping, and a boat tour around the picturesque city of Foy. These activities highlighted the ocean's therapeutic power and fostered camaraderie and connection between the two teams. SURFWELL’s team of experts, with extensive frontline emergency service experience and recognized water safety and mental health qualifications, provided exceptional care and guidance throughout the event. This partnership strengthened the bond between SWEL and SURFWELL, reinforcing their shared mission to support veterans and first responders through unique, ocean-centered programs.
May 2023
Veterans And K9 Therapy Trip
SWEL hosted a transformative Veterans Dog K9 Therapy Trip, bringing together veterans and their service dogs for a unique healing experience. This trip underscored SWEL’s commitment to supporting veterans living with PTSD by integrating the therapeutic benefits of the ocean with the companionship and support of service animals.
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​Service dogs play a crucial role in managing PTSD, offering emotional support, reducing anxiety, and helping veterans navigate daily challenges. The trip provided a safe and supportive environment where veterans and their canine companions could strengthen their bond while experiencing the restorative power of surfing and the ocean. Through tailored activities and shared experiences, the event highlighted the profound connection between veterans and their service dogs, promoting resilience, trust, and emotional well-being. SWEL’s dedication to innovative and holistic wellness approaches continues to create opportunities for veterans to heal, connect, and thrive.
March 2024
A Coalition was Formed
SWEL has collaborated with several like-minded organizations along the West Coast. During a surf and camping trip, a coalition was formed with The Pendleton Surf Club, One More Wave,
and Veterans Surf Alliance to host a military surf contest and camping trip.
May 2024
A Partnership with Surf City USA
SWEL began building relationships with Huntington Beach early on. By May 2024, this evolved into a partnership, with the City providing logistical support and unique experiences for participants, enhancing SWEL's mission.
October 2024
SURFWELL comes to Surf City
USA SWEL proudly hosted the UK-based SURFWELL in Huntington Beach, California, in collaboration with Surf City USA. This marked a significant step for SWEL as it brought the internationally recognized SURFWELL team experts with frontline emergency service experience and water safety and mental health qualifications to the heart of Surf City, USA.
By hosting SURFWELL, SWEL provided participants with unparalleled care and the opportunity to experience the therapeutic benefits of surfing while showcasing its commitment to promoting health and wellness among veterans and first responders. The partnership with the City of Huntington Beach added unique local experiences and critical support, further enhancing the event’s success. This collaboration highlights SWEL’s dedication to forging global relationships and hosting impactful programs that resonate with its mission to heal, connect, and inspire through surfing.
